Journal article

Customer Loyalty: Toward an Integrate Conceptual Framework

Abstract:: Customer loyalty is viewed as the strength of the relationship between an individual’s relative attitude and repeat patronage. The relationship is seen as mediated by social norms and situational factors. Cognitive, affective, and conative antecedents of relative attitude are identified as contributing to loyalty, along with motivational, perceptual, and behavioral consequences. Implications for research and for the management of loyalty are derived.

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APA Style

Basu, K., & Dick, A. (1994). Customer Loyalty: Toward an Integrate Conceptual Framework.

MLA Style

Basu, K, and A Dick. Customer Loyalty: Toward an Integrate Conceptual Framework. 1994.

Chicago Style

Basu, K, and A Dick. 1994. Customer Loyalty: Toward an Integrate Conceptual Framework.
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Authors

+ Basu, K More by this author

Role:: Author

+ Dick, A More by this author

Role:: Author

Publication date:: 1994-01-01

UUID:: uuid:83cb924d-2887-439f-ae76-295bd016d2f8
Local pid:: oai:eureka.sbs.ox.ac.uk:1971
Deposit date:: 2012-02-01
ARK identifier:: ark:/29072/ora_83cb924d2887439fae76295bd016d2f8

Terms of use

Copyright date:: 1994

Licence:: Terms and Conditions of Use for Oxford University Research Archive

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