In a visual search experiment, participants had to decide whether or not a target object was present in a four-object search array. One of these objects could be a semantically related competitor (e.g., shirt for the target trousers) or a conceptually unrelated object with the same name as the target-for example, bat (baseball) for the target bat (animal). In the control condition, the related competitor was replaced by an unrelated object. The participants' response latencies and eye movemen...Expand abstract
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Early activation of object names in visual search.
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