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Ask the audience: evaluating new ways to fund TV content

Abstract:
This report examines the evolving funding and distribution models for TV and video content and the global debate around editorial credibility, regulation, and effectiveness. It asks viewers what they think of content created in this way and demonstrates a surprisingly high tolerance of advertiser presence.
Publication status:
Published
Peer review status:
Not peer reviewed
Version:
Publisher's version

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Authors


Sian Kevill More by this author
Alex Connock More by this author
Publisher:
Reuters Institute for the Study of Journalism Publisher's website
Publication date:
2013
URN:
uuid:7ccf82d9-2009-4419-93de-ab53b211e230
Local pid:
ora:8783

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