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Good gig, bad gig: autonomy and algorithmic control in the global gig economy

Abstract:
This article evaluates the job quality of work in the remote gig economy. Such work consists of the remote provision of a wide variety of digital services mediated by online labour platforms. Focusing on workers in Southeast Asia and Sub-Saharan Africa, the article draws on semi-structured interviews in six countries (N = 107) and a cross-regional survey (N = 679) to detail the manner in which remote gig work is shaped by platform-based algorithmic control. Despite varying country contexts and types of work, we show that algorithmic control is central to the operation of online labour platforms. Algorithmic management techniques tend to offer workers high levels of flexibility, autonomy, task variety and complexity. However, these mechanisms of control can also result in low pay, social isolation, working unsocial and irregular hours, overwork, sleep deprivation and exhaustion.
Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1177/0950017018785616

Authors


More by this author
Institution:
University of Oxford
Division:
SSD
Department:
Oxford Internet Institute
Role:
Author
More by this author
Institution:
University of Oxford
Department:
Internet Institute
Role:
Author
More by this author
Institution:
University of Oxford
Department:
Internet Institute
Role:
Author
More by this author
Institution:
University of Oxford
Department:
Internet Institute
Role:
Author


Publisher:
SAGE Publications
Journal:
Work, Employment and Society More from this journal
Volume:
33
Issue:
1
Pages:
56–75
Publication date:
2018-08-08
Acceptance date:
2018-05-22
DOI:
EISSN:
1469-8722
ISSN:
0950-0170


Keywords:
Pubs id:
pubs:856142
UUID:
uuid:7cc5dd8e-75a8-4af5-86ab-6ed6bd615e72
Local pid:
pubs:856142
Source identifiers:
856142
Deposit date:
2018-06-06

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