Journal article
Consumer consciousness in multisensory extended reality
- Abstract:
- The reality-virtuality continuum encompasses a multitude of objects, events and environments ranging from real-world multisensory inputs to interactive multisensory virtual simulators, in which sensory integration can involve very different combinations of both physical and digital inputs. These different ways of stimulating the senses can affect the consumer’s consciousness, potentially altering their judgements and behaviours. In this perspective paper, we explore how technologies such as Augmented Reality (AR) and Virtual Reality (VR) can, by generating and modifying the human sensorium, act on consumer consciousness. We discuss the potential impact of this altered consciousness for consumer behaviour while, at the same time, considering how it may pave the way for further research.
- Publication status:
- Published
- Peer review status:
- Peer reviewed
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- Files:
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(Preview, Version of record, pdf, 712.5KB, Terms of use)
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- Publisher copy:
- 10.3389/fpsyg.2022.851753
Authors
- Publisher:
- Frontiers Media
- Journal:
- Frontiers in Psychology More from this journal
- Volume:
- 13
- Article number:
- 851753
- Publication date:
- 2022-04-21
- Acceptance date:
- 2022-03-30
- DOI:
- EISSN:
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1664-1078
- Pmid:
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35529566
- Language:
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English
- Keywords:
- Pubs id:
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1259896
- Local pid:
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pubs:1259896
- Deposit date:
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2022-06-01
- ARK identifier:
Terms of use
- Copyright holder:
- Petit et al.
- Copyright date:
- 2022
- Rights statement:
- ©2022 Petit, Velasco, Wang and Spence. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
- Licence:
- CC Attribution (CC BY)
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