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Why companies that choose AI augmentation over automation may win in the long run

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APA Style

De Neve, J.-E., Hancock, J. T., & Niederhoffer, K. (2026). Why companies that choose AI augmentation over automation may win in the long run. In Harvard Business Review. Harvard Business School Publishing.

MLA Style

De Neve, J-E, et al. “Why Companies That Choose AI Augmentation over Automation May Win in the Long Run.” Harvard Business Review, Harvard Business School Publishing, 2026.

Chicago Style

De Neve, J-E, JT Hancock, and K Niederhoffer. 2026. “Why Companies That Choose AI Augmentation over Automation May Win in the Long Run.” In Harvard Business Review. Harvard Business School Publishing.
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Publication website:: https://hbr.org/2026/04/why-companies-that-choose-ai-augmentation-over-automation-may-win-in-the-long-run

Authors

+ De Neve, J-E More by this author

Institution:: University of Oxford
Division:: SSD
Department:: Saïd Business School
Oxford college:: Harris Manchester College
Role:: Author
ORCID:: 0000-0001-5126-5496

+ Hancock, JT More by this author

Role:: Author

+ Niederhoffer, K More by this author

Role:: Author

Publisher:: Harvard Business School Publishing
Journal:: Harvard Business Review More from this journal
Publication date:: 2026-04-15
Acceptance date:: 2026-01-01
EISSN:: 0017-8012
ISSN:: 0017-8012

Language:: English
Pubs id:: 2427870
Local pid:: pubs:2427870
Deposit date:: 2026-06-01
ARK identifier:: ark:/29072/ora_796276ad4fac45fa9101ead0a4236404

Terms of use

Copyright holder:: Harvard Business School Publishing
Copyright date:: 2026
Rights statement:: Copyright ©2026 Harvard Business School Publishing. All rights reserved.

Licence:: Terms and Conditions of Use for Oxford University Research Archive

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