Journal article icon

Journal article

Store Atmospherics: A Multisensory Perspective

Abstract:

Store atmospherics affect consumer behavior. This message has created a revolution in sensory marketing techniques, such that across virtually every product category, retailers and manufacturers seek to influence the consumer's "sensory experience." The key question is how should a company design its multisensory atmospherics in store to ensure that the return on its investment is worthwhile? This paper reviews the scientific evidence related to visual, auditory, tactile, olfactory, and gusta...

Expand abstract
Publication status:
Published

Actions


Access Document


Publisher copy:
10.1002/mar.20709

Authors


Publisher:
Wiley-Liss Inc.
Journal:
PSYCHOLOGY and MARKETING
Volume:
31
Issue:
7
Pages:
472-488
Publication date:
2014-07-05
DOI:
EISSN:
1520-6793
ISSN:
0742-6046
URN:
uuid:76436f59-ffea-4c4d-ac72-855da4a3fd39
Source identifiers:
472179
Local pid:
pubs:472179
Language:
English

Terms of use


Metrics


Views and Downloads






If you are the owner of this record, you can report an update to it here: Report update to this record

TO TOP