Journal article
Store Atmospherics: A Multisensory Perspective
- Abstract:
-
Store atmospherics affect consumer behavior. This message has created a revolution in sensory marketing techniques, such that across virtually every product category, retailers and manufacturers seek to influence the consumer's "sensory experience." The key question is how should a company design its multisensory atmospherics in store to ensure that the return on its investment is worthwhile? This paper reviews the scientific evidence related to visual, auditory, tactile, olfactory, and gusta...
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- Publication status:
- Published
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- Publisher copy:
- 10.1002/mar.20709
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Authors
Bibliographic Details
- Publisher:
- Wiley-Liss Inc.
- Journal:
- PSYCHOLOGY and MARKETING
- Volume:
- 31
- Issue:
- 7
- Pages:
- 472-488
- Publication date:
- 2014-07-01
- DOI:
- EISSN:
-
1520-6793
- ISSN:
-
0742-6046
- Source identifiers:
-
472179
Item Description
- Language:
- English
- Pubs id:
-
pubs:472179
- UUID:
-
uuid:76436f59-ffea-4c4d-ac72-855da4a3fd39
- Local pid:
- pubs:472179
- Deposit date:
- 2014-07-09
Terms of use
- Copyright date:
- 2014
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