The Metaverse: a new digital frontier for consumer behavior

Journal article

Abstract:: This work offers a multi-disciplinary perspective on the Metaverse, focusing on its potential implications for consumer behavior. We begin by proposing a conceptualization of the Metaverse as being uniquely defined by the convergence of five key elements—it is digitally mediated, spatial, immersive, shared, and operates in real-time. We then discuss how these components might collectively alter our understanding of consumer behavior in three domains: consumer identity, social influence, and ownership. We conclude by outlining an agenda for future research to help broaden our understanding of the Metaversal marketplace and its impact on consumer behavior. This work serves as a starting point to characterize a shift that is unfolding in the marketplace and to consider, through a consumer behavior lens, the numerous changes it may bring.

Files:: Hadi_et_al_2023_The_metaverse_a.pdf

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Language:: English
Keywords:: human-computer interaction

NFT

FFR

Metaverse

social psychology

consumer behaviour

virtual reality
Pubs id:: 1331430
Local pid:: pubs:1331430
Deposit date:: 2023-03-06
ARK identifier:: ark:/29072/ora_75c25ffeac98466e93f933836befb194

Copyright holder:: Hadi et al
Rights statement:: © 2023 The Authors. Journal of Consumer Psychology published by Wiley Periodicals LLC on behalf of Society for Consumer Psychology. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.

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