ECommerce: A Critical Review

Journal article

The nature and future of electronic commerce is considered. Four areas of the new economy and its affects on retailers are explained; first the extent to which the emergence of new electronic channels to market has led to distinctive means of businesses differentiation, secondly how business-to-business companies use electronic channels to improve their supply chain, thirdly how companies are dealing with organizational changes, and lastly the future of electronic-commerce is considered.

Authors: Reynolds, J

• Publisher: Emerald Group Publishing Ltd.
• Publication date: 2000-01-01