Working paper icon

Working paper

Private label as a vehicle for innovation

Abstract:

The development of private label is well advanced in the UK retail market, especially within the grocery sector. Retailers, such as Tesco and Sainsbury’s, target the mass market with a wide range of private labels, for price sensitive customers to socially and environmentally sensitive customers. This development is related to the need for retailers in a highly capital concentrated market, such as the UK, to differentiate themselves from other retailers. UK retailers develop premium private l...

Expand abstract
Publication status:
Not Published
Peer review status:
Not peer reviewed
Version:
Author's Original

Actions


Access Document


Files:

Authors


More by this author
Institution:
Osaka University of Economics
Research group:
Oxford Institute of Retail Management
More by this author
Institution:
University of Oxford
Research group:
Oxford Institute of Retail Management
Oxford college:
Templeton College
Publication date:
2010
URN:
uuid:73a1cabc-3fd0-4ab3-9b71-4f7ac43b7ae6
Local pid:
ora:4120

Terms of use


Metrics



If you are the owner of this record, you can report an update to it here: Report update to this record

TO TOP