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Competition when Consumers Have Switching Costs: An Overview.

Abstract:

This paper surveys recent work on competition in markets in which consumers face costs to switching between competing firms' products, even when all firms' products are functionally identical. I address issues in macroeconomics, international trade and industrial organization: In a market with switching costs (or `brand loyalty'), a firm's current market share is an important determinant of its future profitability. I examine how the firm's choice between setting a low price to capture market...

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Authors


Paul Klemperer More by this author
Volume:
142
Series:
Discussion paper series
Publication date:
1992
URN:
uuid:739a9276-6565-48f6-ac5a-9d4064d28c22
Local pid:
oai:economics.ouls.ox.ac.uk:12221
Language:
English

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