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Gastrophysics: Nudging consumers toward eating more leafy (salad) greens

Abstract:

According to nutritional recommendations, the majority of us should be eating more leafy (salad) greens in order to maintain a healthier and more balanced diet. Yet the overwhelming evidence suggests that despite widespread publicity, most people consistently fail to meet the guidelines. This review assesses the multisensory appeal of leafy (salad) greens at various stages of the consumer journey from initial purchase in store through presentation in a dish/meal, and eventual consumption. The...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1016/j.foodqual.2019.103800

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Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Oxford college:
Somerville College
Role:
Author
ORCID:
0000-0003-2111-072X
Publisher:
Elsevier
Journal:
Food Quality and Preference More from this journal
Volume:
80
Article number:
103800
Publication date:
2019-09-21
Acceptance date:
2019-09-20
DOI:
ISSN:
0950-3293
Language:
English
Keywords:
Pubs id:
pubs:1054563
UUID:
uuid:72124b0d-507d-4b4f-8fba-0207321f38d9
Local pid:
pubs:1054563
Source identifiers:
1054563
Deposit date:
2019-09-20

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