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Journal article

Memory, attention, and choice

Abstract:

Building on a textbook description of associative memory (Kahana 2012), we present a model of choice in which a choice option cues recall of similar past experiences. Memory shapes valuation and decisions in two ways. First, recalled experiences form a norm, which serves as an initial anchor for valuation. Second, salient quality and price surprises relative to the norm lead to large adjustments in valuation. The model unifies many well documented choice puzzles including the attribution and ...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1093/qje/qjaa007

Authors


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Institution:
University of Oxford
Division:
SSD
Department:
Saïd Business School
Role:
Author
Publisher:
Oxford University Press
Journal:
Quarterly Journal of Economics More from this journal
Volume:
135
Issue:
3
Pages:
1399-1442
Publication date:
2020-04-24
Acceptance date:
2020-01-25
DOI:
EISSN:
1531-4650
ISSN:
0033-5533
Language:
English
Keywords:
Pubs id:
1084444
Local pid:
pubs:1084444
Deposit date:
2020-02-03

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