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Journal article

Pleasure and the control of food intake: An embodied cognition approach to consumer self-regulation

Abstract:

Consumers try to avoid temptation when exposed to appetizing foods by diverting their attention away from their senses (e.g., sight, smell, mouthfeel) and bodily states (e.g., state of arousal, salivation) in order to focus on their longer-term goals (e.g., eating healthily, achieving an ideal body weight). However, when not including sensations in their decision-making processes, consumers risk depleting their self-regulatory resources, potentially leading to unhealthy food choices. Converse...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1002/mar.20903

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Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Role:
Author
Publisher:
Wiley
Journal:
Psychology & Marketing More from this journal
Volume:
33
Issue:
8
Pages:
608-619
Publication date:
2016-07-08
Acceptance date:
2016-04-19
DOI:
EISSN:
1520-6793
ISSN:
0742-6046
Keywords:
Pubs id:
pubs:637329
UUID:
uuid:6f30d022-207a-4ba4-be2d-a598686d796d
Local pid:
pubs:637329
Source identifiers:
637329
Deposit date:
2016-09-08

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