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Consistent kindness: Money allocation and kind act decisions are regulated by a ‘welfare trade-off ratio’

Abstract:
Is kindness regulated by a cost-benefit ratio? Previous research suggests that money allocation decisions are regulated by a ‘welfare trade-off ratio’ (WTR) that reflects the weight attached to the actor’s welfare relative to the recipient’s welfare. Here we replicate this research, and extend it by creating a new measure—The Kindness Questionnaire—which asks which real-world acts of kindness, previously rated for cost and benefit, participants would perform for others. In Study 1 (n = 6,601) money allocation (MA) and Kindness Questionnaire (KQ) decisions for family, friends, colleagues and strangers were highly consistent with an underlying WTR (~92%); more consistent than would be expected by chance; and generally more consistent than with cost or benefit alone. WTRs were high (~0.81); and, for money allocation, declined with social distance. In Study 2 (n = 8,492) MA and KQ decisions for neighbors were highly consistent with an underlying WTR (~89%); more consistent than would be expected by chance; and generally more consistent than with cost or benefit alone. WTRs were high (~0.75). In both studies, The Kindness Questionnaires showed good convergent, divergent and incremental validity. These studies corroborate ‘welfare tradeoff ratio’ theory, establish proof of principle for a new way of measuring kindness, and provide new tools for measuring kindness to colleagues, strangers and neighbors.
Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.32872/SPB.14583

Authors

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Institution:
University of Oxford
Role:
Author
ORCID:
0000-0002-9870-4633
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Role:
Author
ORCID:
0000-0002-6298-2957
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Role:
Author
ORCID:
0000-0002-1350-174X


Publisher:
PsychOpen
Journal:
Social Psychological Bulletin More from this journal
Volume:
21
Pages:
1-22
Publication date:
2026-04-09
DOI:
EISSN:
2569-653X
ISSN:
1896-1800


Language:
English
Keywords:
Pubs id:
2415604
Local pid:
pubs:2415604
Source identifiers:
W7152610454
Deposit date:
2026-06-02
ARK identifier:
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