Journal article : Review
The efficacy of interactive communication interventions for motivating blood donation: a systematic review
- Abstract:
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Background and Objectives
The global blood product shortage is a persistent problem that urgently needs addressing. Research has investigated the effects of incentives, different interventions, and different modes of communication on promoting blood donation, yet there has been no systematic review comparing interactive communication-based interventions. Identifying effective methods to recruit and retain blood donors could inform future intervention design and improve resource allocation, thereby reducing strain on blood-product supply.
Materials and Methods
This review brings together relevant literature found on Medline, CENTRAL, Embase and PsychINFO, to address the questions: "What are the most effective interaction interventions for promoting blood donation?" and "Are these different between encouraging first time and returning blood donors?". A total of 35 studies were included in this review.
Results
Overall, the quality of research into communication-based interventions was poor, with several studies lacking sufficient detail to make clear conclusions. Evidence for three common interventions (phone calls, educational sessions, and motivational interviews) was conflicting. Additionally, there was limited research into web-based interventions and recruitment of first-time donors.
Conclusion
Reporting of communication interventions for blood donation could be improved, and our review suggests a more heterogeneous approach to donor recruitment may be advantageous.
- Publication status:
- Published
- Peer review status:
- Peer reviewed
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- Files:
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(Preview, Version of record, pdf, 600.3KB, Terms of use)
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- Publisher copy:
- 10.1111/vox.70263
Authors
+ British Academy
More from this funder
- Funder identifier:
- https://ror.org/0302b4677
- Grant:
- SRG2223\230347
- Publisher:
- Wiley
- Journal:
- Vox Sanguinis More from this journal
- Publication date:
- 2026-04-12
- Acceptance date:
- 2026-03-17
- DOI:
- EISSN:
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1423-0410
- ISSN:
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0042-9007
- Language:
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English
- Keywords:
- Subtype:
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Review
- Pubs id:
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2390943
- Local pid:
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pubs:2390943
- Deposit date:
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2026-03-18
- ARK identifier:
Terms of use
- Copyright holder:
- Boult et al
- Copyright date:
- 2026
- Rights statement:
- © 2026 The Author(s). Vox Sanguinis published by John Wiley & Sons Ltd on behalf of International Society of Blood Transfusion. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
- Licence:
- CC Attribution (CC BY)
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