Journal article
Effects of brand-matched alcoholic and alcohol-free and low-alcohol drinks adverts on drink selections: a UK-based randomised controlled trial in an experimental online supermarket
- Abstract:
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Background and Aims
Restricting alcohol advertising may reduce alcohol consumption and related ill-health. However, advertisements for alcohol-free and low-alcohol drinks (NoLos) with brand-matched alcoholic versions are typically exempt from restrictions, which could lead to surrogate marketing (adverts for NoLo beverages also promoting brand-matched alcoholic options). This study measured the impact of advertisements for brand-matched NoLo beverages on product selections... Expand abstract
- Publication status:
- Published
- Peer review status:
- Peer reviewed
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- Files:
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(Preview, Version of record, pdf, 634.1KB, Terms of use)
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- Publisher copy:
- 10.1111/add.70210
Authors
- Publisher:
- Wiley
- Journal:
- Addiction More from this journal
- Volume:
- 121
- Issue:
- 2
- Pages:
- 388-399
- Publication date:
- 2025-10-20
- Acceptance date:
- 2025-09-11
- DOI:
- EISSN:
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1360-0443
- ISSN:
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0965-2140
- Language:
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English
- Keywords:
- Pubs id:
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2289684
- Local pid:
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pubs:2289684
- Deposit date:
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2025-10-06
- ARK identifier:
Terms of use
- Copyright holder:
- Jia et al
- Copyright date:
- 2025
- Rights statement:
- © 2025 The Author(s). Addiction published by John Wiley & Sons Ltd on behalf of Society for the Study of Addiction. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
- Licence:
- CC Attribution (CC BY)
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