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Strategic development of manufacturing market analysis for investment priorities

Abstract:

Emphasizes the need for thorough market analysis in the development of a manufacturing strategy, and reports on evidence which indicates that UK companies are failing in the task of analysis. Draws on case examples from the government-inspired manufacturing, planning and implementation scheme (its projects were in two parts ™ market review and selection of appropriate technologies) in studying methods used, the outcomes and the role of the analytical co-ordinators (operations-management acade...

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Authors


Roy Westbrook More by this author
Terry Hill More by this author
Publication date:
1997-06-05
URN:
uuid:5f881696-987d-453a-89df-ee4acda0f919
Local pid:
oai:eureka.sbs.ox.ac.uk:1833

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