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Journal article

What sets breakthrough strategies apart

Abstract:
Composing valuable strategies requires seeing the world in new and unique ways. It requires asking novel questions that prompt fresh insight. Even the most sophisticated, deep learning-enhanced computers or algorithms simply cannot generate such an outlook. Innovative strategies depend more on novel, well-reasoned theories than on well-crunched numbers.
Publication status:
Published
Peer review status:
Peer reviewed

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Institution:
University of Oxford
Division:
Social Sciences Division
Department:
Said Business School
Publisher:
Massachusetts Institute of Technology Publisher's website
Journal:
MIT Sloan Management Review Journal website
Volume:
59
Issue:
2
Publication date:
2017-11-27
Acceptance date:
2017-11-17
ISSN:
1532-9194
Pubs id:
pubs:801876
URN:
uri:5eb8d6b1-bf5f-4c20-a6b4-fba9fec6a698
UUID:
uuid:5eb8d6b1-bf5f-4c20-a6b4-fba9fec6a698
Local pid:
pubs:801876

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