Report
Paying for news: price-conscious consumers look for value amid cost-of-living crisis
- Abstract:
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This report uses survey data from 20 countries and qualitative research from the United Kingdom (UK), United States (US), and Germany to explore who is paying for news content online, which publications they pay for, how much they pay, and what motivations they have for subscribing or donating to news.
We focus, in particular, on how the cost-of-living crisis is impacting willingness to pay for online news, through talking to those who have cancelled their subscriptions over the last 12 months as well as those who have maintained subscriptions during this period. We also look at the prospects for attracting new subscribers amid this economic downturn and ask what approaches, if any, might persuade these reluctant consumers to pay for online news in the future. Finally, we use insights from our research to explore ways in which the publishing industry could adapt current strategies around news payment.
- Publication status:
- Published
- Peer review status:
- Reviewed (other)
Actions
Access Document
- Files:
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(Preview, Version of record, pdf, 1.5MB, Terms of use)
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- Publisher copy:
- 10.60625/risj-x0rq-6c43
Authors
- Publisher:
- Reuters Institute for the Study of Journalism
- Place of publication:
- Oxford
- Publication date:
- 2023-09-28
- DOI:
- ISBN:
- 9781914566103
- Language:
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English
- Keywords:
- Pubs id:
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1540615
- Local pid:
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pubs:1540615
- Deposit date:
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2023-10-03
Terms of use
- Copyright date:
- 2023
- Rights statement:
- This is an open access article published under CC BY 4.0.
- Licence:
- CC Attribution (CC BY)
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