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What is so unappealing about blue food and drink?

Abstract:

During the latter half of the last century, a number of cultural commentators confidently asserted that blue food and drink products would never succeed in the marketplace. How, then, to explain the recent rise of blue drinks in our stores and images of blue foods online? Blue foods are certainly rare in nature, rarer, at least, than foods of other colours. Perhaps as a result, this hue tends to be associated with notions of unnatural and artificial food colouring. That said, ‘natural’ blue f...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Accepted Manuscript

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Publisher copy:
10.1016/j.ijgfs.2018.08.001

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Institution:
University of Oxford
Division:
Medical Sciences Division
Department:
Experimental Psychology
Oxford college:
Somerville College
ORCID:
0000-0003-2111-072X
Publisher:
Elsevier Publisher's website
Journal:
International Journal of Gastronomy and Food Science Journal website
Volume:
14
Pages:
1-8
Publication date:
2018-08-08
Acceptance date:
2018-08-07
DOI:
ISSN:
1878-450X
Pubs id:
pubs:896722
URN:
uri:5411b902-82b0-4dc7-b587-85fc209c07d4
UUID:
uuid:5411b902-82b0-4dc7-b587-85fc209c07d4
Local pid:
pubs:896722

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