Journal article
Timing is everything: Onset timing moderates the crossmodal influence of background sound on taste perception
- Abstract:
- Recent evidence demonstrates that the presentation of crossmodally corresponding auditory stimuli can modulate the taste and hedonic evaluation of various foods (an effect often called “sonic seasoning”). To further understand the mechanism underpinning such crossmodal effects, the time at which a soundtrack was presented relative to tasting was manipulated in a series of experiments. Participants heard two soundtracks corresponding to sweet and bitter tastes either exclusively during or after chocolate tasting (Experiment 1) or during and before chocolate tasting (Experiment 2). The results revealed that the soundtracks affected chocolate taste ratings only if they were presented before or during tasting but not if they were heard after tasting. Moreover, participants’ individual soundtrack–taste association mediated the strength of the sonic seasoning effect. These results therefore imply that the modulatory effect of sound on taste was not driven by retrospective interpretation of the taste experience, but by mechanisms such as priming and crossmodal association. Taken together, these studies demonstrate the complex interplay of cognitive mechanisms that likely underlie sonic seasoning effects.
- Publication status:
- Published
- Peer review status:
- Peer reviewed
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- Files:
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(Preview, Accepted manuscript, 506.7KB, Terms of use)
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- Publisher copy:
- 10.1037/xhp0000820
Authors
- Publisher:
- American Psychological Association
- Journal:
- Journal of Experimental Psychology: Learning, Memory, and Cognition More from this journal
- Volume:
- 46
- Issue:
- 10
- Pages:
- 1118–1126
- Publication date:
- 2020-07-02
- Acceptance date:
- 2020-05-14
- DOI:
- ISSN:
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0022-1015
- Language:
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English
- Keywords:
- Pubs id:
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1104941
- Local pid:
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pubs:1104941
- Deposit date:
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2020-05-14
Terms of use
- Copyright holder:
- American Psychological Association
- Copyright date:
- 2020
- Rights statement:
- © 2020 American Psychological Association
- Notes:
-
This is the accepted manuscript version of the article. The final version is available from American Psychological Association at https://doi.org/10.1037/xhp0000820
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