Gender and narrative in digital political communication during Russia’s full-scale invasion of Ukraine

Journal article

This article analyses the gendered differences in digital political communication of Ukrainian politicians and international figures on Twitter/X during Russia’s 2022 full-scale invasion. Narratives are captured using a structural topic model of 130,000 tweets by 74 Ukrainian politicians and the 223 international figures they targeted most to understand how men and women use different narratives during war. Men’s communications concentrated on military and diplomatic narratives while those of women focused on civilian trauma and Russian war crimes but contained no calls for compromise, disproving Western theories that women are more pacifist than men. A gender affinity effect was evident between men Ukrainian politicians and international figures, possibly due to men’s higher positions of power. These findings contribute knowledge to how gender impacts narrative use during armed conflict.

Authors: Pavliuc, A

• Publication status: Published
• Peer review status: Peer reviewed
• Publisher: SAGE Publications
• Journal: Media, War & Conflict
• Volume: 18
• Issue: 2
• Pages: 214-232
• Publication date: 2025-01-17
• DOI: 10.1177/17506352241309225
• EISSN: 1750-6360
• ISSN: 1750-6352
• Language: English
• Keywords: Ukraine; computational social science; gender; digital political communication; narrative; war studies