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Journal article

Eating with our ears: assessing the importance of the sounds of consumption on our perception and enjoyment of multisensory flavour experiences

Abstract:
Sound is the forgotten flavour sense. You can tell a lot about the texture of a food—think crispy, crunchy, and crackly—from the mastication sounds heard while biting and chewing. The latest techniques from the field of cognitive neuroscience are revolutionizing our understanding of just how important what we hear is to our experience and enjoyment of food and drink. A growing body of research now shows that by synchronizing eating sounds with the act of consumption, one can change a person’s experience of what they think that they are eating.
Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1186/2044-7248-4-3

Authors

More by this author
Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Role:
Author


Publisher:
BioMed Central
Journal:
Flavour More from this journal
Volume:
4
Issue:
3
Pages:
14
Publication date:
2015-03-03
Acceptance date:
2014-10-29
DOI:
ISSN:
2044-7248


Keywords:
Pubs id:
pubs:642324
UUID:
uuid:478ee4c9-6e8e-498e-ad5f-54a408ab2394
Local pid:
pubs:642324
Deposit date:
2016-09-12
ARK identifier:

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