Understanding the spread of sustained employee volunteering: how volunteers influence their coworkers’ moral identity work
Employee volunteering has become a common phenomenon in many organizations. However, it is unclear how sustained volunteering spreads between colleagues. Drawing on an empirical study set in the English legal profession, this study examines the processes through which existing employee volunteers influence their coworkers to internalize a volunteer identity. The study yields a theoretical model that specifies how coworkers may identify existing volunteers as moral exemplars. Five forms of soc...Expand abstract
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- Peer reviewed
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- Journal of Management Journal website
- 677 - 708
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- Copyright holder:
- Michael J. Gill.
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- © The Author(s) 2021. This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
- This is the accepted manuscript version of the article. The final version will be available from a forthcoming edition of Journal of Management.
- CC Attribution (CC BY)
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