Report
Journalism, media and technology trends and predictions 2018
- Abstract:
- This report looks ahead at the trends in media and technology that will shape the news industry in 2018. This will be a critical year for the relationship between publishers and platforms, as companies like Google and Facebook fight a rising tide of criticism about their impact on society – and on the journalism. News business models are shifting from advertising towards subscription and other forms of reader payment. 2018 will also see a renewed focus on data as the ability to collect, process, and use it effectively proves a key differentiator. Media companies will be actively moving customers from the ‘anonymous to the known’ so they can develop more loyal relationships and prepare for an era of more personalised services. The era of Artificial Intelligence will bring new opportunities for creativity and for efficiency but also for greater misinformation and manipulation.
- Publication status:
- Published
- Peer review status:
- Peer reviewed
Actions
Access Document
- Files:
-
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(Preview, Version of record, pdf, 3.2MB, Terms of use)
-
- Publisher copy:
- 10.60625/risj-vj1v-zb76
Authors
- Publisher:
- Reuters Institute for the Study of Journalism
- Pages:
- 1-50
- Publication date:
- 2018-01-10
- DOI:
- ISBN:
- 9781907384424
- Language:
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English
- Keywords:
- Pubs id:
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pubs:935939
- UUID:
-
uuid:45381ce5-19d7-4d1c-ba5e-3f2d0e923b32
- Local pid:
-
pubs:935939
- Source identifiers:
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935939
- Deposit date:
-
2018-10-31
Terms of use
- Copyright date:
- 2018
- Notes:
- This is the publisher's version of the article. The final version is available online from the publisher’s website at: https://reutersinstitute.politics.ox.ac.uk/our-research/journalism-media-and-technology-trends-and-predictions-2018
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