Journal article
Enhancing the design of wine labels.
- Abstract:
-
Introduction: The knowledge accrued through research in the domain of crossmodal correspondences has had a significant influence on a diverse array of disciplines, including behavioral studies, neuroscience, computational modeling, and notably, marketing, with the objective of aligning sensory experiences to help shape patterns of consumer behavior. A study is reported that explores the extension of these principles to the communication of products having a notably complex...
Expand abstract
- Publication status:
- Published
- Peer review status:
- Peer reviewed
Actions
Access Document
- Files:
-
-
(Preview, Version of record, pdf, 859.5KB, Terms of use)
-
- Publisher copy:
- 10.3389/fpsyg.2023.1176794
Authors
- Publisher:
- Frontiers Media
- Journal:
- Frontiers in Psychology More from this journal
- Volume:
- 14
- Article number:
- 1176794
- Place of publication:
- Switzerland
- Publication date:
- 2023-09-25
- Acceptance date:
- 2023-09-08
- DOI:
- EISSN:
-
1664-1078
- ISSN:
-
1664-1078
- Pmid:
-
37818424
- Language:
-
English
- Keywords:
- Pubs id:
-
1545943
- Local pid:
-
pubs:1545943
- Deposit date:
-
2024-01-03
- ARK identifier:
Terms of use
- Copyright holder:
- Crichton-Fock et al
- Copyright date:
- 2023
- Rights statement:
- © 2023 Crichton-Fock, Spence, Mora and Pettersson. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
- Licence:
- CC Attribution (CC BY)
If you are the owner of this record, you can report an update to it here: Report update to this record