Journal article
Chartering New Territory: Legitimacy and Practice Area Creation in Professional Service Firms
- Abstract:
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Diversification into innovative domains through new practice area creation is a critical imperative for professional services firms. Using theories of organizational territoriality and corporate charters, we conceptualize professional firms as federations of distinct practice areas and argue that the chartering of a new practice is an inherently political act. New practice area founders need to engage in appropriate legitimacy-mobilizing efforts in order to sustain diversification efforts. Ou...
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- Publication date:
- 2008-11-01
Item Description
- UUID:
-
uuid:3ba9911a-83d5-43f5-8410-175fa1aaa4ab
- Local pid:
- oai:eureka.sbs.ox.ac.uk:2627
- Deposit date:
- 2012-02-02
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- Copyright date:
- 2008
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