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Hot or not: response inhibition reduces the hedonic value and motivational incentive of sexual stimuli.

Abstract:

The motivational incentive of reward-related stimuli can become so salient that it drives behavior at the cost of other needs. Here we show that response inhibition applied during a Go/No-go task not only impacts hedonic evaluations but also reduces the behavioral incentive of motivationally relevant stimuli. We first examined the impact of response inhibition on the hedonic value of sex stimuli associated with strong behavioral-approach responses (Experiment 1). Sexually appealing and non-ap...

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Publisher copy:
10.3389/fpsyg.2012.00575

Authors


Journal:
Frontiers in psychology
Volume:
3
Issue:
DEC
Pages:
575
Publication date:
2012-01-01
DOI:
EISSN:
1664-1078
Source identifiers:
477659
Language:
English
Keywords:
Pubs id:
pubs:477659
UUID:
uuid:3b112549-d160-4d98-b9c6-108c634f80de
Local pid:
pubs:477659
Deposit date:
2014-08-14

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