Basing our arguments on the theory of active liquid crystals, we demonstrate, both analytically and numerically, that the activity can induce an effective free energy which enhances ordering in extensile systems of active rods and in contractile suspensions of active discs. We argue that this occurs because any ordering fluctuation is enhanced by the flow field it produces. A phase diagram in the temperature-activity plane compares ordering due to a thermodynamic free energy to that resulting...