Journal article : Review
The multisensory design of pharmaceuticals and their packaging
- Abstract:
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People’s expectations concerning the functional properties and efficacy of pharmaceuticals are influenced by a wide variety of product-extrinsic factors, such as the colour (of both product and pack), form (e.g., tablet vs. capsule), and shape (e.g., round, oval, or diamond-shaped) of medicines, and the multisensory design of the product packaging. The sound symbolic properties of a medicine’s brand name, as well as its processing fluency, have also been shown to exert a significant influence...
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- Publication status:
- Published
- Peer review status:
- Peer reviewed
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- Files:
-
-
(Accepted manuscript, 700.9KB)
-
- Publisher copy:
- 10.1016/j.foodqual.2021.104200
Authors
Bibliographic Details
- Publisher:
- Elsevier Publisher's website
- Journal:
- Food Quality and Preference Journal website
- Volume:
- 91
- Article number:
- 104200
- Publication date:
- 2021-02-02
- Acceptance date:
- 2021-01-29
- DOI:
- EISSN:
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1873-6343
- ISSN:
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0950-3293
Item Description
- Language:
- English
- Keywords:
- Subtype:
- Review
- Pubs id:
-
1161368
- Local pid:
- pubs:1161368
- Deposit date:
- 2021-04-28
Terms of use
- Copyright holder:
- Elsevier Ltd
- Copyright date:
- 2021
- Rights statement:
- © 2021 Elsevier Ltd. All rights reserved.
- Notes:
- This is the accepted manuscript version of the article. The final version is available online from Elsevier at https://doi.org/10.1016/j.foodqual.2021.104200
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