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Getting digital diplomacy right: what quantum theory can teach us about measuring impact

Abstract:

The issue of maximizing the impact and effectiveness of digital diplomacy has become high on the agenda of many ministries of foreign affairs (MFAs). What impact means in the digital context, how to capture it and how best to make use of it are questions that nevertheless remain poorly understood. Drawing heuristically on quantum theory, the article argues that the nature of the impact and the method of measuring it are two facets of the same ontological construct. The very act of measuring s...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1080/23340460.2016.1239388

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Institution:
University of Oxford
Oxford college:
St Cross College
Role:
Author
Publisher:
Routledge Publisher's website
Journal:
Global Affairs Journal website
Volume:
2
Issue:
3
Pages:
345-353
Publication date:
2016-10-28
Acceptance date:
2016-09-19
DOI:
EISSN:
2334-0479
ISSN:
2334-0460
Source identifiers:
668161
Keywords:
Pubs id:
pubs:668161
UUID:
uuid:3329eab6-7e25-460f-a5bd-e1eadcd5e790
Local pid:
pubs:668161
Deposit date:
2017-01-05

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