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Prominence and Consumer Search.

Abstract:

This article examines the implications of "prominence" in search markets. We model prominence by supposing that the prominent firm will be sampled first by all consumers. If there are no systematic quality differences among firms, we find that the prominent firm will charge a lower price than its less prominent rivals. Making a firm prominent will typically lead to higher industry profit but lower consumer surplus and welfare. The model is extended by introducing heterogeneous product qualiti...

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Journal:
RAND Journal of Economics
Volume:
40
Issue:
2
Publication date:
2009-01-01
DOI:
URN:
uuid:29889df4-ecdc-4670-8a81-ab82233e4b00
Local pid:
oai:economics.ouls.ox.ac.uk:14630
Language:
English

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