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Impact on species' online attention when named after celebrities

Abstract:

Celebrities can generate substantial attention and influence public interest in species. Using a large-scale examination of publicly available data, we assessed whether species across 6 taxonomic groups received more page views on Wikipedia when the species was named after a celebrity than when it was not. We conducted our analysis for 4 increasingly strict thresholds of how many average daily Wikipedia page views a celebrity had (1, 10, 100, or 1000 views). Overall, we found a high probabili...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1111/cobi.14184

Authors


More by this author
Institution:
University of Oxford
Division:
MPLS
Department:
Biology
Oxford college:
Somerville College
Role:
Author
ORCID:
0000-0001-8926-769X
More by this author
Institution:
University of Oxford
Division:
MPLS
Department:
Biology
Role:
Author
ORCID:
0000-0002-3519-6782
Publisher:
Wiley
Journal:
Conservation Biology More from this journal
Volume:
38
Issue:
2
Article number:
e14184
Place of publication:
United States
Publication date:
2023-12-18
Acceptance date:
2023-08-30
DOI:
EISSN:
1523-1739
ISSN:
0888-8892
Pmid:
37700661
Language:
English
Keywords:
Pubs id:
1529278
Local pid:
pubs:1529278
Deposit date:
2023-11-20

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