Journal article icon

Journal article

A factorial randomized controlled trial to optimize user engagement with a chatbot-led parenting intervention: protocol for the ParentText Optimisation Trial

Abstract:

Background:

Violence against children (VAC) is a serious public health concern with long-lasting adverse effects. Evidence-based parenting programs are one effective means to prevent VAC; however, these interventions are not scalable in their typical in-person group format, especially in low- and middle-income countries where the need is greatest. While digital delivery, including via chatbots, offers a scalable and cost-effective means to scale up parenting programs within these settings, it is crucial to understand the key pillars of user engagement to ensure their effective implementation.

Objective:

This study aims to investigate the most effective and cost-effective combination of external components to optimize user engagement with ParentText, an open-source chatbot-led parenting intervention to prevent VAC in Mpumalanga, South Africa.

Methods:

This study will use a mixed methods design incorporating a 2 × 2 factorial cluster-randomized controlled trial and qualitative interviews. Parents of adolescent girls (32 clusters, 120 participants [60 parents and 60 girls aged 10 to 17 years] per cluster; N=3840 total participants) will be recruited from the Ehlanzeni and Nkangala districts of Mpumalanga. Clusters will be randomly assigned to receive 1 of the 4 engagement packages that include ParentText alone or combined with in-person sessions and a facilitated WhatsApp support group. Quantitative data collected will include pretest-posttest parent- and adolescent-reported surveys, facilitator-reported implementation data, and digitally tracked engagement data. Qualitative data will be collected from parents and facilitators through in-person or over-the-phone individual semistructured interviews and used to expand the interpretation and understanding of the quantitative findings.

Results:

Recruitment and data collection started in August 2023 and were finalized in November 2023. The total number of participants enrolled in the study is 1009, with 744 caregivers having completed onboarding to the chatbot-led intervention. Female participants represent 92.96% (938/1009) of the sample population, whereas male participants represent 7.03% (71/1009). The average participant age is 43 (SD 9) years.

Conclusions:

The ParentText Optimisation Trial is the first study to rigorously test engagement with a chatbot-led parenting intervention in a low- or middle-income country. The results of this study will inform the final selection of external delivery components to support engagement with ParentText in preparation for further evaluation in a randomized controlled trial in 2024.

Trial Registration:

Open Science Framework (OSF); https://doi.org/10.17605/OSF.IO/WFXNE

International Registered Report Identifier (IRRID):

DERR1-10.2196/52145
Publication status:
Published
Peer review status:
Peer reviewed

Actions

Access Document

Publisher copy:
10.2196/52145

Authors

More by this author
Institution:
University of Oxford
Division:
SSD
Department:
Social Policy & Intervention
Role:
Author, Author
ORCID:
0000-0001-9475-9218
More by this author
Institution:
University of Oxford
Division:
SSD
Department:
Social Policy & Intervention
Role:
Author
ORCID:
0000-0001-5362-9900
More by this author
Role:
Author
ORCID:
0000-0002-6066-4074
More by this author
Institution:
University of Oxford
Division:
SSD
Department:
Social Policy & Intervention
Role:
Author
ORCID:
0000-0003-3066-664X
More by this author
Institution:
University of Oxford
Division:
SSD
Department:
Social Policy & Intervention
Role:
Author
ORCID:
0000-0003-3707-3580


More from this funder
Funder identifier:
https://ror.org/0440mmj74
Grant:
ES/S008101/1
Programme:
Challenges Research Fund
More from this funder
Funder identifier:
https://ror.org/01n6e6j62
Grant:
72067418CA00026
Programme:
ParentText Optimisation Trial
More from this funder
Funder identifier:
https://ror.org/04vx9dd09
Grant:
16191
More from this funder
Funder identifier:
https://ror.org/006ss0h52
More from this funder
Funder identifier:
https://ror.org/001aqnf71


Publisher:
JMIR Publications
Journal:
JMIR Research Protocols More from this journal
Volume:
13
Article number:
e52145
Place of publication:
Canada
Publication date:
2024-05-03
Acceptance date:
2024-03-15
DOI:
EISSN:
1929-0748
Pmid:
38700935


Language:
English
Keywords:
Pubs id:
1994545
Local pid:
pubs:1994545
Deposit date:
2024-08-06
ARK identifier:

Terms of use


Views and Downloads






If you are the owner of this record, you can report an update to it here: Report update to this record

TO TOP