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Can health promotion videos ‘go viral’? A non-randomised, controlled, before-and-after pilot study to measure the spread and impact of local language mobile videos in Burkina Faso

Abstract:

Background: Mobile phones present a new health communications opportunity but use of mobile videos warrants more exploration. Our study tested a new idea: to produce health promotion videos in languages for which films have never previously been produced to see if they were widely shared.

Objective: To investigate whether the novelty of films in local languages focusing on health messages would be shared ‘virally’ among the target population.

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Publication status:
Published
Peer review status:
Peer reviewed

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Institution:
University of Oxford
Division:
MSD
Department:
Nuffield Department of Population Health
Sub department:
NPEU
Role:
Author
ORCID:
0000-0002-4041-5732
Publisher:
Taylor and Francis
Journal:
Global Health Action More from this journal
Volume:
12
Issue:
1
Article number:
1600858
Publication date:
2019-05-08
Acceptance date:
2019-03-25
DOI:
EISSN:
1654-9880
ISSN:
1654-9716
Keywords:
Pubs id:
pubs:985279
UUID:
uuid:1acb3c5e-11c2-4dc7-8150-8ec1244116a9
Local pid:
pubs:985279
Source identifiers:
985279
Deposit date:
2019-03-27

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