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On the taste of "Bouba" and "Kiki": An exploration of word-food associations in neurologically normal participants.

Abstract:

We investigated whether there are reliable crossmodal associations between foods/flavours and words in neurologically normal individuals. Participants were given a range of foods to taste, and had to rate each one along a number of dimensions. These included scales anchored with the words "takete/maluma" and "bouba/kiki". The results highlight the existence of robust crossmodal associations between complex foods/flavours and words in normal (i.e., nonsynesthetic) individuals. For example, cri...

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Publication status:
Published

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Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Role:
Author
Journal:
Cognitive neuroscience More from this journal
Volume:
2
Issue:
1
Pages:
34-46
Publication date:
2011-03-01
DOI:
EISSN:
1758-8936
ISSN:
1758-8928
Language:
English
Keywords:
Pubs id:
pubs:124546
UUID:
uuid:1a9e10d3-c01b-4c5c-a90a-8b78cef28012
Local pid:
pubs:124546
Source identifiers:
124546
Deposit date:
2012-12-19

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