The Neurobiology of Preferences

Journal article

Abstract:: The neuroscience of choice and preference dates back to the nineteenth century, with the emergence of the idea of functional specialization as a fundamental organizational principle of the brain. The development of neuroimaging techniques-in particular, functional magnetic resonance imaging (fMRI)-has meant that questions related to choice and preference can now be addressed non-invasively in humans. There are important examples where choices do not accord with internal wants. An addict may p...
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Institution:

University of Oxford

Division:

MSD

Department:

Clinical Neurosciences

Role:

Author

Role:

Author

Language:: English
Keywords:: Value

Preference

Neuroeconomics

Neuroscience

Choice

Decision-making

Action
Pubs id:: pubs:426834
UUID:: uuid:1920c994-b298-4d09-b875-fcb5640839b8
Local pid:: pubs:426834
Source identifiers:: 426834
Deposit date:: 2013-11-16

Licence:: Terms and Conditions of Use for Oxford University Research Archive

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