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The context of colour-flavour associations in crisps packaging: A cross-cultural study comparing Chinese, Colombian, and British consumers

Abstract:

Consumers often associate particular packaging colours with specific flavours. However, further research is needed in order to assess the extent to which these crossmodal associations (or correspondences) vary as a function of culture. Here, we report on the results of an online study designed to assess any cross-cultural differences in colour-flavour associations in the packaging of crisps. By comparing Colombian, Chinese, and British participants, we were able to demonstrate that certain co...

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Publication status:
Published

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Authors


Velasco, C More by this author
Salgado-Montejo, A More by this author
Andres Onate, G More by this author
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Publisher:
Elsevier Ltd
Journal:
FOOD QUALITY AND PREFERENCE
Volume:
38
Pages:
49-57
Publication date:
2014-12-05
DOI:
ISSN:
0950-3293
URN:
uuid:18fc81ed-0f8b-4af3-a432-03db7afb9f46
Source identifiers:
478218
Local pid:
pubs:478218

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