- Abstract:
-
Transparency in product packaging is appearing more frequently in the food/drink marketplace. That said, relatively little is known about the impact of seeing the food/drink within (as compared to more traditional opaque packaging designs) on product perception or consumer purchase intentions. The research reported here was specifically designed to address this important issue. Participants in an online experiment provided product evaluations of food packaging designs shown visually, as well ...
Expand abstract - Publication status:
- Published
- Peer review status:
- Peer reviewed
- Version:
- Accepted manuscript
- Files:
-
-
(pdf, 1.2mb)
-
- Publisher copy:
- 10.1016/j.foodqual.2017.07.015
-
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- Publisher:
- Elsevier Publisher's website
- Journal:
- Food Quality and Preference Journal website
- Volume:
- 63
- Pages:
- 18-27
- Publication date:
- 2017-07-29
- Acceptance date:
- 2017-07-28
- DOI:
- ISSN:
-
0950-3293
- Pubs id:
-
pubs:720343
- URN:
-
uri:177dd8db-8f2a-4f3f-b243-fcb495733877
- UUID:
-
uuid:177dd8db-8f2a-4f3f-b243-fcb495733877
- Local pid:
- pubs:720343
- Copyright holder:
- © 2017 Elsevier Ltd. All rights reserved.
- Copyright date:
- 2017
- Notes:
- This is the author accepted manuscript following peer review version of the article. The final version is available online from Elsevier at: 10.1016/j.foodqual.2017.07.015
Journal article
‘Show me the goods’: assessing the effectiveness of transparent packaging vs. product imagery on product evaluation
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