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Journal article

‘Show me the goods’: assessing the effectiveness of transparent packaging vs. product imagery on product evaluation

Abstract:

Transparency in product packaging is appearing more frequently in the food/drink marketplace. That said, relatively little is known about the impact of seeing the food/drink within (as compared to more traditional opaque packaging designs) on product perception or consumer purchase intentions. The research reported here was specifically designed to address this important issue. Participants in an online experiment provided product evaluations of food packaging designs shown visually, as well ...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1016/j.foodqual.2017.07.015

Authors


More by this author
Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Role:
Author
More by this author
Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Role:
Author
More by this author
Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Role:
Author
More from this funder
Funding agency for:
Spence, C
Grant:
AH/L007053/1
Publisher:
Elsevier Publisher's website
Journal:
Food Quality and Preference Journal website
Volume:
63
Pages:
18-27
Publication date:
2017-07-29
Acceptance date:
2017-07-28
DOI:
ISSN:
0950-3293
Source identifiers:
720343
Keywords:
Pubs id:
pubs:720343
UUID:
uuid:177dd8db-8f2a-4f3f-b243-fcb495733877
Local pid:
pubs:720343
Deposit date:
2017-08-21

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