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Journal article

‘Show me the goods’: assessing the effectiveness of transparent packaging vs. product imagery on product evaluation

Abstract:

Transparency in product packaging is appearing more frequently in the food/drink marketplace. That said, relatively little is known about the impact of seeing the food/drink within (as compared to more traditional opaque packaging designs) on product perception or consumer purchase intentions. The research reported here was specifically designed to address this important issue. Participants in an online experiment provided product evaluations of food packaging designs shown visually, as well ...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Accepted manuscript

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Publisher copy:
10.1016/j.foodqual.2017.07.015

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Department:
Oxford, MSD, Experimental Psychology
More by this author
Department:
Oxford, MSD, Experimental Psychology
More by this author
Department:
Oxford, MSD, Experimental Psychology
Publisher:
Elsevier Publisher's website
Journal:
Food Quality and Preference Journal website
Volume:
63
Pages:
18-27
Publication date:
2017-07-29
Acceptance date:
2017-07-28
DOI:
ISSN:
0950-3293
Pubs id:
pubs:720343
URN:
uri:177dd8db-8f2a-4f3f-b243-fcb495733877
UUID:
uuid:177dd8db-8f2a-4f3f-b243-fcb495733877
Local pid:
pubs:720343

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