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Surveillance: The DNA of platform capital — The case of Cambridge Analytica put into perspective

Abstract:
This paper places the case of Cambridge Analytica's theft of data from Facebook user profiles into a larger context of the growing importance of surveillance in modern-day capitalism. It argues that in the current phase of capitalism, data, particularly user data, is becoming a 'fictitious commodity' that is used by various commercial entities as the key 'raw material'. The operation of such entities, which is effectively based on continuous privacy invasions, is not brought into question and is actually normalized by those who oppose only covert data acquisition as in the case of Cambridge Analytica.
Publication status:
Published
Peer review status:
Peer reviewed

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Institution:
University of Oxford
Division:
SSD
Department:
International Development
Role:
Author


Publisher:
Johns Hopkins University Press
Journal:
Theory and Event More from this journal
Volume:
21
Issue:
4
Pages:
891-913
Publication date:
2018-10-26
Acceptance date:
2018-09-25
EISSN:
1092-311X
ISSN:
2572-6633


Pubs id:
pubs:942291
UUID:
uuid:15e74c10-225f-4bd7-b086-8e1fdb1b79e8
Local pid:
pubs:942291
Source identifiers:
942291
Deposit date:
2018-11-14
ARK identifier:

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