Journal article
Shivering for status: When cold temperatures increase product evaluation
- Abstract:
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While anecdotal evidence suggests that consumers maintain an association between high-status products and cold temperature, no research has empirically examined this linkage. We propose and demonstrate that physical cold can indeed increase consumers’ perceptions of a product's status signaling and luxuriousness. We demonstrate this consequence can stem from tactile or visually induced temperatures and ultimately increase consumers’ overall evaluations of products. Finally, we highlight bound...
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- Publication status:
- Published
- Peer review status:
- Peer reviewed
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Access Document
- Files:
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(Preview, Accepted manuscript, pdf, 1.0MB, Terms of use)
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- Publisher copy:
- 10.1002/jcpy.1133
Authors
Bibliographic Details
- Publisher:
- Wiley
- Journal:
- Journal of Consumer Psychology More from this journal
- Volume:
- 30
- Issue:
- 2
- Pages:
- 314-328
- Publication date:
- 2019-08-26
- Acceptance date:
- 2019-07-29
- DOI:
- EISSN:
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1532-7663
- ISSN:
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1057-7408
Item Description
- Language:
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English
- Keywords:
- Pubs id:
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pubs:1036199
- UUID:
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uuid:144d316f-2927-4a23-a379-72a42c2b1a4a
- Local pid:
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pubs:1036199
- Source identifiers:
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1036199
- Deposit date:
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2019-07-30
Terms of use
- Copyright holder:
- Society for Consumer Psychology
- Copyright date:
- 2019
- Rights statement:
- © 2019 Society for Consumer Psychology
- Notes:
-
This is the accepted manuscript version of the article. The final version is available from Wiley at https://doi.org/10.1002/jcpy.1133
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