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Glass shape influences drinking behaviours in three laboratory experiments

Abstract:
Reducing consumption of drinks which contain high levels of sugar and/or alcohol may improve population health. There is increasing interest in health behaviour change approaches which work by changing cues in physical environments ("nudges"). Glassware represents a modifiable cue in the drinking environment that may influence how much we drink. Here, we report three laboratory experiments measuring consumption of soft drinks served in different glasses (straight-sided vs. outward-sloped), using distinct paradigms to measure drinking. In Study 1 (N = 200), though total drinking time was equivalent, participants consumed a soft drink with a more 'decelerated' trajectory from outward-sloped tumblers, characterised by a greater amount consumed in the first half of the drinking episode. In Study 2 (N = 72), during a bogus taste test, participants consumed less from straight-sided wine flutes than outward-sloped martini coupes. In Study 3 (N = 40), using facial electromyography to explore a potential mechanism for decreased consumption, straight-sided glasses elicited more 'pursed' lip embouchures, which may partly explain reduced consumption from these glasses. Using a combination of methods, including objective measures of volume drunk and physiological measures, these findings suggest that switching to straight-sided glasses may be one intervention contributing to the many needed to reduce consumption of health-harming drinks.
Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1038/s41598-020-70278-6

Authors


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Role:
Author
ORCID:
0000-0003-0552-1019
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Institution:
University of Oxford
Division:
MSD
Department:
Primary Care Health Sciences
Role:
Author
ORCID:
0000-0002-6558-388X
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Role:
Author
ORCID:
0000-0001-5036-3369
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Role:
Author
ORCID:
0000-0002-7446-6597
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Role:
Author
ORCID:
0000-0003-3025-1129


Publisher:
Springer Nature
Journal:
Scientific Reports More from this journal
Volume:
10
Issue:
1
Article number:
13362
Publication date:
2020-08-07
Acceptance date:
2020-07-23
DOI:
EISSN:
2045-2322
ISSN:
2045-2322
Pmid:
32770069


Language:
English
Pubs id:
1126131
Local pid:
pubs:1126131
Deposit date:
2020-09-04

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