Journal article
Marketing sonified fragrance: Designing soundscapes for scent
- Abstract:
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Auditory branding is undoubtedly becoming more important across a range of sectors. One area, in particular, that has recently seen significant growth concerns the introduction of music and soundscapes that have been specifically designed to match a particular scent (what one might think of as “audio scents” or “sonic scents”). This represents an exciting new approach to the sensory marketing of fragrance and for industries with strategic sensory goals, such as cosmetics. Crucially, technique...
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- Publication status:
- Published
- Peer review status:
- Peer reviewed
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- Files:
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(Preview, Version of record, pdf, 763.2KB, Terms of use)
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- Publisher copy:
- 10.1177/20416695241259714
Authors
Bibliographic Details
- Publisher:
- SAGE Publications
- Journal:
- i-Perception More from this journal
- Volume:
- 15
- Issue:
- 4
- Article number:
- 20416695241259714
- Publication date:
- 2024-08-02
- Acceptance date:
- 2024-05-21
- DOI:
- EISSN:
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2041-6695
- ISSN:
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2041-6695
Item Description
- Language:
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English
- Keywords:
- Pubs id:
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2019934
- Local pid:
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pubs:2019934
- Source identifiers:
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2159323
- Deposit date:
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2024-08-03
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