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Privacy-preserving targeted mobile advertising: Requirements, design, and a prototype implementation

Abstract:

With the continued proliferation of mobile devices, the collection of information associated with such devices and their users — such as location, installed applications and cookies associated with built-in browsers — has become increasingly straightforward. By analysing such information, organisations are often able to deliver more relevant and better focused advertisements. Of course, such targeted mobile advertising gives rise to a number of concerns, with privacy-related concerns being pr...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Accepted Manuscript

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Files:
Publisher copy:
10.1002/spe.2403

Authors


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Institution:
University of Oxford
Department:
Oxford, MPLS, Computer Science
More by this author
Institution:
University of Oxford
Department:
Oxford, MPLS, Computer Science
Publisher:
John Wiley and Sons, Ltd Publisher's website
Journal:
Software: Practice and Experience Journal website
Volume:
46
Issue:
12
Pages:
1657–1684
Publication date:
2016
DOI:
EISSN:
1097-024X
ISSN:
0038-0644
URN:
uuid:0dcf4974-df17-4b27-bb00-7ca0a5cee5f9
Source identifiers:
608721
Local pid:
pubs:608721

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