Inclusion = income: the business case for inclusive advertising

Report

There has been a growing perception that diversity, equity, and inclusion initiatives, including inclusive advertising practices, could be detrimental to business — culturally, socially, and financially. These claims have become more mainstream and suggest that there are adverse consequences for brands that adopt an inclusive approach. Such assertions tend to lack empirical backing or scientific evidence. However, there is also little evidence to show that inclusive advertising is in fact ...

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Authors: Stephen, AT; Thomaz, FC; Denby, S; I’Anson, E; Shivaji, A

• Publication status: Published
• Publisher: Unstereotype Alliance
• Pages: 1-36
• Place of publication: New York
• Publication date: 2024-09-16
• Language: English
• Keywords: diversity; marketing; inclusion; brand equity; advertising; United Nations