BACKGROUND: Uptake of interventions to improve quality of care by clinicians is variable and is influenced by clinicians' attitudes. The influence of clinicians' experience with an intervention on their preference for adopting interventions is largely unknown. METHODS: Thematic analysis of semi-structured interviews exploring views and attitudes towards an illness-focused intervention (specific communication skills training) and a disease-focused intervention (C-reactive protein, or CRP, poi...Expand abstract
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'Experience talks': physician prioritisation of contrasting interventions to optimise management of acute cough in general practice.
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