Abstract:

Increasing numbers of corporations are vying to capture one of the largest untapped consumer markets – the world's poor – in ways that are not only economically profitable but socially responsible. One type of initiative that has gained increased traction is trading partnerships between multinational corporations and women's informal exchange networks, creating micro-enterprise opportunities that not only deliver soap and mobile phones, but financial empowerment for women. This article examin...

Expand abstract

Collapse abstract

Metrics

---