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Journal article

Cash versus lottery video messages: online COVID-19 vaccine incentives experiment

Abstract:
During the COVID-19 pandemic, governments offered financial incentives to increase vaccine uptake. We evaluate the impact on COVID-19 vaccine uptake of cash equivalents versus being entered into lotteries. We randomly assign 1628 unvaccinated US participants into one of three 45-second informational videos promoting vaccination with messages about (a) health benefits of COVID-19 vaccines (control), (b) being entered into lotteries or (c) receiving cash equivalent vouchers. After seeing the control health information video, 16% of individuals wanted information on COVID-19 vaccination. This compared with 14% of those assigned to the lottery video (odds ratio of 0.82 relative to control: 95% credible interval, 0.58–1.17) and 22% of those assigned to the cash voucher video (odds ratio of 1.53 relative to control: 95% credible interval, 1.11–2.11). These results support greater use of cash vouchers to promote information seeking about COVID-19 vaccination and do not support the use of lottery incentives.
Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1093/ooec/odad004

Authors


More by this author
Institution:
University of Oxford
Division:
SSD
Department:
Politics & Int Relations
Oxford college:
Nuffield College
Role:
Author
ORCID:
0000-0002-1166-7674
More by this author
Institution:
University of Oxford
Division:
MSD
Department:
Nuffield Department of Population Health
Research group:
Health Economics Research Centre
Role:
Author


Publisher:
Oxford University Press
Journal:
Oxford Open Economics More from this journal
Volume:
2
Issue:
1
Pages:
1–7
Article number:
odad004
Publication date:
2023-06-16
Acceptance date:
2023-06-14
DOI:
EISSN:
2752-5074


Language:
English
Keywords:
Pubs id:
1405966
Local pid:
pubs:1405966
Deposit date:
2023-06-16

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