Back to Search

Journal article

A market of opinions: the political epistemology of focus groups

Abstract:: Provoking a conversation among a small group of people gathered in a room has become a widespread way of generating useful knowledge.1 The focus group is today a pervasive technology of social investigation, a versatile experimental setting where a multitude of ostensibly heterogeneous issues, from politics to economics, from voting to spending, can be productively addressed.2 Marketing is the field in which the focus group has acquired its most visible and standardized form, as an instrument...
Expand abstract
Collapse abstract

Actions

Email

Email this record

Send the bibliographic details of this record to your email address.

Your Email
Please enter the email address that the record information will be sent to.

-
Your message (optional)
Please add any additional information to be included within the email.
Cite

Cite this record

APA Style

Lezaun, J. (2007). A market of opinions: the political epistemology of focus groups.

MLA Style

Lezaun, J. A Market of Opinions: the Political Epistemology of Focus Groups. Blackwell Publishing, 2007.

Chicago Style

Lezaun, J. 2007. “A Market of Opinions: the Political Epistemology of Focus Groups.”
Tweet
Print

Authors

+ Lezaun, J More by this author

Role:

Author

Bibliographic Details

Publisher:: Blackwell Publishing
Publication date:: 2007-08-10

Item Description

UUID:: uuid:0822a18f-7c8d-49fb-bbda-f94350e8d881
Local pid:: oai:eureka.sbs.ox.ac.uk:139
Deposit date:: 2011-05-18

Terms of use

Copyright date:: 2007

Licence:: Terms and Conditions of Use for Oxford University Research Archive

Metrics

Views and Downloads

About views and downloads

If you are the owner of this record, you can report an update to it here: Report update to this record

TO TOP